Investor Day Presentation for a tech giant in Eastern Europe

Year: 2018

Product: Presentation Helpdesk

Our Task

To prepare a visual accompaniment to the presentation delivered by Qiwi top managers during the company's first Investor Day in London

In order to speak to investors about financial performance, products and prospects for company growth in a clear way, we created a well-structured presentation with animation and embedded videos

What was done

Process

Potential investors were not familiar to Qiwi. It was necessary to talk about the company in an accessible and informative way, thus presenting company image as modern and successful. So, we paid attention to both design and content of each slide

Work on the structure

The client provided us with quite a diverse pack of more than a hundred slides. We analysed all information in order to integrate it into a unified and clear layout. We mainly focused on data that was most important to convey to investors

100+

14

slides

days

Three in one

The main challenge was the requirement to present different company projects in the same presentation: Sovest, Tochka and Rocketbank. We developed a harmonious style in Qiwi's own orange colours and three individual styles within the presentation in order to emphasize the unique nature and self-sufficiency of each project

3 products

The digital bank Tochka works with small and medium-sized businesses. The use of gentle blue and pink colours in the presentation was dictated by the company brand book

Rocketbank

Rocketbank positions itself as a bank for millennials - its design contains bold visual images. We managed to soften them and harmoniously incorporate them into a presentation with a rather discrete style

The Sovest card

Sovest card needed to be presented as a profitable tool for partner banks, so we used an elegant black and white colour scheme with a splash of fresh green

Animation

We successfully animated key slides. The dynamic images revived the presentation, highlighted the important points and helped to maintain the attention of the audience during the whole presentation

Result

With the help of this presentation Qiwi was able to convey the overall image of the company to potential investors and gain their trust. The speakers talked about the strategy of the company — it's desire to develop innovation and strengthen the ecosystem of services

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